Clicks and conversions only tell part of the story. Full-funnel attribution inside quickads.ai stitches together every touchpoint—ad impressions, site visits, email opens, and post-click actions—so you finally see how prospects actually become customers.
Why Full-Funnel Beats Last-Click
• Last-click models over-credit the final CTA and ignore the awareness ads that sparked interest.
• Without a holistic view, budget decisions become guesswork and high-value top-funnel campaigns look like “waste.”
• Marketers who track the entire journey cut acquisition costs by reallocating spend to the channels that quietly drive momentum.
How Quickads.ai Maps the Journey
– Unified Pixel & API Connections: Pulls data from paid social, search, email, and on-site events into a single timeline.
– Weighted Attribution Models: Choose first-touch, time-decay, or algorithmic credit distribution to match your sales cycle.
– Revenue Tagging: Tie actual transaction values to every upstream impression, revealing the true ROI of brand videos and nurture ads.
– Journey Visualization: Interactive flowcharts highlight the most common paths to purchase, exposing bottlenecks and hidden shortcuts.
What Marketers Are Seeing
• A fashion retailer discovered Instagram Story ads drove 40 % of eventual sales—even though those clicks rarely converted same-session. As a result, they doubled Story spend and lifted overall ROAS 28 %.
• A B2B SaaS team traced 60 % of closed deals back to a single webinar promo ad on LinkedIn, shifting budget from low-impact search terms and dropping cost-per-SQL by one-third.
Takeaway
Stop flying blind on last-click metrics. With full-funnel attribution in quickads.ai, every dollar you invest is linked to real revenue, letting you double down on the touchpoints that quietly power growth—and retire the ones that don’t.